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Over $30M in Client Generated Revenue For E-Commerce Businesses On Meta, Google, and TikTok
You see, simple blog posts from Meta show their intentions with their platform:
In September 2022:Â They recommended account simplification, the use of Advantage+ campaigns, and a targeting focus on creative concepts.
In April 2023: They updated the above and changed their terminology to “Automation” and “Creative differentiation”.
In September 2023:Â They recommend you go broad FIRST on a new account, and to only use demographics or geographics as targeting.
The problem is: We’re generations deep.
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Generations deep of media buyers, agencies and marketers telling you to: Test audiences, rework your campaign structure, try lookalikes, interest stacks, narrowed interests…
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Whereas the answer lies right in front of you already.
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At scale… Which is the single biggest problem brands encounter?
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Creative fatigue.
They simply can’t output enough ads to satiate their audience.
And now, by forcing you to go broader, ad platforms are clearly telling you to focus your energy on creative concepts.
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Sooo… Every agency starts to offer you ad creatives or UGC.
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Suddenly, everyone became an expert at creating ads…
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And this now left most of you with two bad options:
Either move forward with a “media buying” agency that goes against the ad platforms’ recommendations, and hides behind “audience testing” to prove they’re actually doing something to your business
Or go with a “creative agency” that hires D-grade content creators with little to no structure given around your ads’ creation, leaving you with poor performance and off-branding ads.
Marketing is simple – It’s a psychological process.
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For this, let’s go back to the 50s and 60s…
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The era where master copywriters like Eugene Schwartz or David Ogilvy thrived.
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Some of the most successful advertising campaigns came out of this era, like the infamous Rolls Royce ad or the lowkey but feisty newspaper ads written by Schwartz.
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Today, the average agency is a tool expert rather than a marketing savant.
They know how to use Facebook, TikTok or Google.
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They understand roughly how to read data from the ads manager, Triple Whale or Shopify.
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But they don’t understand the backbone of it all.
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And so, we’ve created Creative Strategy AI, marketing fundamentals supercharged by OpenAI technology.
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And here’s why this process delivers on average a 25% conversion lift.
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It aligns principles of effective advertising with your customers’ persona and your product’s features to deliver high-converting ad creatives.
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It allows us to leverage your existing customer data or competitors’ data to build out persona profiles, ensuring your ads speak to the right audience.
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Then, it looks through your products, mission statement, social media posts, customer reviews, and constructs a clear product, collection and brand outline, listing out all unique features that make your brand stand out.
Finally, through utilizing timeless marketing fundamentals and leveraging consumer psychology concepts, with CreativeStrategy.ai, we will craft ad copy, headlines, and most importantly, unique creative concepts and scripts tailored to your ideal clients only.
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Less becomes more.
Every new ad you produce seems to be getting picked up by the algorithm.
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CAC goes down.
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Budgets go up.
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And you now gain the space, and peace of mind, allowing you to explore Google Ads further.
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None of your competitors leverage YouTube Short Ads and barely 1 out of 4 actively runs and manages their Google Ads.
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That leaves you with a blue ocean of high-intent customers wanting to buy your products today.
Meta, TikTok and YouTube Short Ads create intent.
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Google captures it.
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We implement our CreativeStrategy.ai system into your business, completely done for you, and yet again, if you don’t profit on a given month, we’ll refund you our fees.
Ad creation is a science, not a shot in the dark. Quit wasting resources on underperforming ads. Apply proven principles for higher conversion rates, fewer attempts needed
Craft compelling ad concepts that channel the desires of your audience. Our solution optimizes your messaging with scientific precision.
Unearth the core desires and behaviours of your audience. We help you create detailed persona profiles, fine-tuned for your brand and products
We first met with this underwear brand in April 2021 but only started working with them in September. Their challenge: Maintain profitabilty while approaching market saturation. Fast forward to a whole year later, we’ve helped them generate $1.4M in sales while growing to above 4x ROAS through a combination of Facebook, Instagram, and TikTok Ads.
This brand came to us with no prior ad experience, only a few boosted posts here and there. On our 1- year partnership anniversary, they surpassed for the 1st time the $1M/year mark. Through paid ads & email marketing, we were able to generate an ROI on our services of 10.92, officially making them a 7-figure brand.
The brand owner had been working with 2 agencies for the year prior to joining our team and even took up paid ads himself all the while results hit an all time low post-IOS 14. We not only scaled their ad spend by 510% up to $1,700 a day, but we also increased their ROAS from 1.5 to over 2.7x.
I think you guys are doing a great job. Awesome comeback by the way, good work there! (Claps hands) July and August have been really good. I think we did really great, and I think that August was exceptionnal. Hope it keeps going strong! Definitely going to strain operational capital but I’ll figure it out. Love the enthusiasm and your updates at the start of the week just make my day, expecially when the performance is banging.
Transparent, responsive and very open to recommending new strategies and options. Love their attention to campaigns and they’re very prompt on replies. There really isn’t much more I can ask from PA. They’ve been great gathering cold audiences conversions. I am thankful to be working with PaidAdvertising.com, young and hungry to be successful.
Transparent, responsive and very open to recommending new strategies and options. Love their attention to campaigns and they’re very prompt on replies. There really isn’t much more I can ask from PA. They’ve been great gathering cold audiences conversions. I am thankful to be working with PaidAdvertising.com, young and hungry to be successful.
We first were interested by PA’s offering of an all-in-one management of paid ads and content creation solution (our team struggled with organic content creation) and Justin’s established authority on his YouTube channel brought credibility. We like the team’s cadence of communication (weekly), and their attentiveness and responsive nature. Great working with you so far!
Justin and the team at PA have been a pleasure to work with over the last year. Results wise they have doubled our ROAS YoY whilst maintaining the same ad spend. They’ve also helped us begin our paid media journey on Pinterest with great success. Definitely recommend this platform for any creative/fashion brands! Their communication is second to none with weekly updates & bi-weekly catch-up calls and they are always forthcoming with suggestions an areas of improvement. If you’re a small business looking to achieve quick growth, I highly recommend Justin and the team at PaidAdvertising.com.
I love the team’s accessibility, their dedication and Justin’s vision and approach. You guys are quick at replying back to us, your follow-ups and reporting systems are on point, and I love how you’re a young thriving team.
As they were in a very niche market and they had been dominating the competition for years, this brand was in dire need of new customers. They had ramped up to over 60% returning customer rate. Through our first 90 days together, we successfully increased new customer revenue by 20% while increasing new customer orders by 10%, bringing their returning customer rate down below 50% for the first time in over a year, all the while getting them ready for BFCM.
I first met with this brand owner in February of 2022. He had been working with the same agency for years at this point, and wasn’t looking to scale, but rather to maintain ad spend and increase profitability. In just over 8 months, we brought their overall account average from 5.37x ROAS (counting BFCM 2021), to over 8.35x ROAS (excluding BFCM 2022).
A strong and predictable customer acquisition method is key for any ecommerce or infoproduct business. This brand owner was running their own ads before delegating them to our team. We grew their online store revenue by 60% all the while bringing in a heap of new customers through Facebook, Instagram, and Pinterest.
Justin Lalonde is a Meta & Google Certified Badged Partner with over 9 years of experience. Justin runs.PaidAdvertising.com where they actively managed over $9.6M a year in ad spend and generate north of $30M for their DTC eCommerce clients.
We’ve worked with  +70 ecom businesses and have consulted with more than 100 business owners to help simplify their paid ads processes.
Justin has partnered with Iman Gadzhi of Educate, the #1 education company for agencies and aspiring marketers, to create their latest flagship online marketing program called “Ad Architect”, currently enrolling 10s of thousands of students.
He is now recognized as the “Media Buying & Delivery Expert” of Educate.
Justin has amassed an online following of over +100,000 amazing subscribers across all social channels, and is most notably known for posting +1,000 paid ads and e-commerce educational videos on YouTube.
This has allowed him to work and partner with the likes of Triple Whale, Replo, MotionApp, Insense, Foreplay and Atria.
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A strong and predictable customer acquisition method is key for any ecommerce or infoproduct business. This brand owner was running their own ads before delegating them to our team. We grew their online store revenue by 60% all the while bringing in a heap of new customers through Facebook, Instagram, and Pinterest.
This is what we have our call for! It’ll totally depend on what type of service we end up suggesting you after discussing with the team. Although, we work entirely performance-based through our performance billing and risk-reversal guarantee.
We help our clients achieve omnipresence through Facebook Ads, Instagram Ads, TikTok Ads and Google Ads.
Well, if you’re reading this, there must be a reason. We won’t promise you the world unlike other agencies, but we’ll guarantee you results, period. Book your quick demo to see if we’re a fit!
We’ve partnered with brands that had an entire marketing department. The more brains, the better. We make the most out of your team, and resources to combine them with our processes to truly help you reach your next target.
As you can see by our many case studies and client interviews, our results speak for themselves. Though, we’re entirely performance-based, so no results = no fees to pay.
We invite you to watch our above case study video or visit our YouTube channel to watch some of our client interviews & testimonials.
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